At the beginning of our public relations program, Scott worked with us to understand the pillars of our company’s culture and service to customers. Through the years, thousands of media highlights include feature stories by leading trade publications about our company’s culture and commitment to employees, quality services and technology innovation. Sharing the stories in the media further differentiates our company from competitors. We proudly share several of these framed stories with employees and visitors in our corporate headquarters lobby.

OnPoint Communications launched the first public relations program for Catapult Communications, setting up executive briefings with the leading industry analysts for wireless network testing services. Extensive media coverage in our key trade publications at the industry’s largest global trade show raised our profile in the marketplace. OnPoint Communication’s work was a catalyst to boost sales, leading to the company’s acquisition by a larger competitor.

I worked with Scott at IBM Home Director and MCNC. Public relations benefited both companies with extensive media coverage. I wanted Scott’s help to do the same for RadarFind. Widespread media coverage got our name in front of healthcare decision makers, helping drive sales and shape perceptions that were a catalyst for sales and ultimately the sale of our company.

By positioning Inveresk Research in contrast to the industry trend of risk-sharing for drug development, OnPoint Communications was able to secure media and analyst coverage that established us as thought leaders. The positioning was used in all of our sales communications and provided a competitive advantage in the market.