What you say about your company through advertising and other marketing communications is not as persuasive as having a trusted media outlet, expert industry analyst or a customer quoted in a news story say it. We pride ourselves on our reputation for driving results and deploying innovative storytelling ideas to share your company’s vision and value to potential customers through media and analysts.
Media relations is the most effective marketing strategy to validate your company’s products and services through third-party credibility reaching customers through sources they trust. We combine traditional media and social media best practices to earn editorial story placements. Media Relations programs include:
- Thought Leadership to position your company and leaders as experts in the marketplace
- Media Training to help your spokespeople convey your story through media interviews
- Professional Writing to share your story in ways the media expect
- Trade Shows and Events to showcase your company and executives with media at events
- Product Launches to introduce your projects or services to the market
- Case Studies to showcase your customers and how your company provided solutions
- Byline Articles to showcase your leaders’ expertise by providing content to the media
Google Glass Demo Event
Media relations for Google, launching the world’s first public and VIP Google Glass demo day in Durham. The Durham event garnered more than 24 million North Carolina media impressions over several weeks. Google called OnPoint to lead a subsequent media relations campaign in Atlanta including a feature story in the Atlanta Journal-Constitution.
Dude Solutions Press Conference
Dude Solutions media relations announcing $100 million equity investment and job creation press conference with the North Carolina governor. Media relations resulted in widespread local and regional news coverage. National coverage including an Associated Press story syndicated nationally, including the Huffington Post.
PR Leadership for Home Director
Home Director, a home networking company spun out of IBM, established as the industry’s leading brand through public relations leadership. Home Director was cited as “the darling of media and analysts” by the leading consumer electronics trade publication.
MCNC Media Coverage Results
MCNC Research & Development Institute networking technology featured on CNET led to a presentation by MCNC executive to FCC’s Technology Advisory Committee. Also, MCNC’s world-renowned grid computing expert was featured in New York Times, ComputerWorld, InformationWeek, Wired and other key technology trades and national media. Media coverage led to speaking at Future in Review technology conference (including a story featured by ZDNet) and an appointment to U.S. President’s Council of Advisors on Science and Technology.
Media Pitch Lands Addrenex in WSJ
Addrenex, a drug development company, failed to obtain venture funding. A strategic and creative media pitch resulted in coverage in the Wall Street Journal’s VentureWire, “When Venture Capitalists Let One Slip Away.” The same reporter continued to cover subsequent management team successes with their other drug development companies, Neuronex and Aerial.
Media Relations campaigns were a catalyst for many start-ups leading to acquisition, including AlertNow (rapid notification company acquired by Blackboard), Catapult (LTE testing company acquired by Ixia), RadarFind (real-time location for hospital equipment and patients acquired by TeleTracking).