What you say about your company through advertising and other marketing communications is not as persuasive as having a trusted media outlet, expert industry analyst or a customer quoted in a news story say it. We pride ourselves on our reputation for driving results and deploying innovative storytelling ideas to share your company’s vision and value to potential customers through media and analysts.
OnPoint Communications has developed successful media relations programs for many technology and healthcare companies. These include companies that provided technology solutions leading the market evolution. With Ericsson Mobile Phones, one of the pitch platforms was that we were in the early days of mobile phone development (in the late 1990s), comparing what we had then to the DOS operating system before windows. We developed communications and led PR for the leading brand in the home networking industry for a spin-off of IBM. With MCNC, we worked with one of the world’s leading grid computing experts in the days before much of what was grid computing became “the cloud,” and we helped Google promote Google Glass as one of the first clients of OnPoint Communications.
Media relations is the most effective marketing strategy to validate your company’s products and services through third-party credibility reaching customers through sources they trust. We combine traditional media and social media best practices to earn editorial story placements. Media Relations programs include:
Dude Solutions media relations announcing $100 million equity investment and job creation press conference with the North Carolina governor. Media relations resulted in widespread local and regional news coverage. National coverage including an Associated Press story syndicated nationally, including the Huffington Post.
Home Director, a home networking company spun out of IBM, established as the industry’s leading brand through public relations leadership. Home Director was cited as “the darling of media and analysts” by the leading consumer electronics trade publication.
MCNC Research & Development Institute networking technology featured on CNET led to a presentation by MCNC executive to FCC’s Technology Advisory Committee. Also, MCNC’s world-renowned grid computing expert was featured in New York Times, ComputerWorld, InformationWeek, Wired and other key technology trades and national media. Media coverage led to speaking at Future in Review technology conference (including a story featured by ZDNet) and an appointment to U.S. President’s Council of Advisors on Science and Technology.
Addrenex, a drug development company, failed to obtain venture funding. A strategic and creative media pitch resulted in coverage in the Wall Street Journal’s VentureWire, “When Venture Capitalists Let One Slip Away.” The same reporter continued to cover subsequent management team successes with their other drug development companies, Neuronex and Aerial.
Media Relations campaigns were a catalyst for many start-ups leading to acquisition, including AlertNow (rapid notification company acquired by Blackboard), Catapult (LTE testing company acquired by Ixia), RadarFind (real-time location for hospital equipment and patients acquired by TeleTracking).
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